Genuine Products

New feiya boxes

Beginning 2010, Feiya will be revising its boxes to a new look in order to help customers distinguish the counterfeit creams from the genuine products. Right now, there are several versions of the fake cream using the white boxes that we have traditionally used. The new silver boxes will make it harder to copy and will have security features that will make it easy to tell that it is a genuine product. An important and obvious change to look for is the absence of the manufacturing date from the bottom of the box. The new packaging will only have a single line of expiration instead of two different dates as traditionally done in the past.

The formula and the bottles will remain the same for all products and only the boxes will change. The Feiya Day Cream and Feiya Night Cream will the first to have this new change and other products will follow throughout the year. Please feel free to contact us if you have any questions or concerns.

Genuine Feiya Day Cream

Packaging description below is only valid for products produced before January 1st, 2010. If you see it for sale with a manufacturing date in 2010, it is definitely a FAKE product. If it is manufactured before 2010, please make sure the description matches the description below. Please feel free to contact us if you have any questions or concerns.

The genuine product is wrapped using a piece of clear plastic with Feiya logo printed all around. The colorful Feiya logo can only be seen when turning and twisting the box relative to a light source (Figure 1). Underneath the special plastic wrap, the genuine product is contained in a white box with a picture of white flowers and green leaves in the background. In front of the picture is an embossed Feiya logo that can be felt by your fingers when touched. The Feiya logo on the Day Cream box is silver in color. Printed in black are the words "UV/30 Antirich Whitening Cream (Day Cream)" (Figure 2).  For additional precautions, there is a hologram sticker to seal the box. In the hologram sticker is printed the following in the foreground: “Genuine”, Feiya logo, “Trademark #2843983”. In the background, the word 'cosmetics' is repeatedly printed in several rows (Figure 3). At the bottom of the box is the manufacturing date and the expiration date with the phrase “New Formula” (Figure 4).

When the box is opened, “Feiya®” is printed in green everywhere on the inner small box and on the inside of the outer container (Figure 5).

The bottle of the Feiya Day Cream is a two-tone silver color. The cap has a shiny metallic silver top and a matted (dull) silver color with “Feiya®” printed around it. On top of the cap is a large hologram sticker with “Genuine Product” going around the outer edge, Feiya® logo in the middle, “U.S. Trademark #2843983” below the logo and “cosmetics” repeating in the background (Figure 6). The bottom half of the bottle has a shiny silver ring and a shiny silver base with the matted silver color in between the two. On the matted silver portion is printed the Feiya® logo and description on one side and Japanese characters on the other side of the bottle (Figure 7). At the bottom of the bottle is an embossed Feiya logo that can be felt with your fingertips (Figure 8).

Genuine Feiya Night Cream

** Packaging description below is only valid for products produced before January 1st, 2010. If you see it for sale with a manufacturing date in 2010, it is defnitely a FAKE product. If it is manufactured before 2010, please make sure the description matches the description below. Please feel free to Contact Us if you have any questions or concerns.**

The genuine product is wrapped using a piece of clear plastic with Feiya logo printed all around. The colorful Feiya logo can only be seen when turning and twisting the box relative to a light source (Figure 1). Underneath the special plastic wrap, the genuine product is contained in a white box with a picture of white flowers and green leaves in the background. In front of the picture is an embossed Feiya logo that can be felt by your fingers when touched. The Feiya logo on the Night Cream box is gold in color. Printed in black are the words "Antirich Whitening Cream (Night Cream)" (Figure 2). For additional precautions, there is a hologram sticker to seal the box. In the hologram sticker is printed the following in the foreground: “Genuine”, Feiya logo, “Trademark #2843983”. In the background, the word 'cosmetics' is repeatedly printed in several rows (Figure 3). At the bottom of the box is the manufacturing date and the expiration date with the phrase “New Formula” (Figure 4).

When the box is opened, “Feiya®” is printed in green everywhere on the inner small box and on the inside of the outer container (Figure 5).

The bottle of the Feiya Night Cream is a two-tone gold color. The cap has a shiny metallic gold top and a matted (dull) gold color with “Feiya®” printed around it. On top of the cap is a large hologram sticker with “Genuine Product” going around the outer edge, Feiya® logo in the middle, “U.S. Trademark #2843983” below the logo and “cosmetics” repeating in the background (Figure 6). The bottom half of the bottle has a shiny gold ring and a shiny gold base with the matted gold color in between the two. On the matted gold portion is printed the Feiya® logo and description on one side and Japanese characters on the other side of the bottle (Figure 7). At the bottom of the bottle is an embossed Feiya logo that can be felt with your fingertips (Figure 8).

Fake Feiya Picture Gallery

The "Feiya" name and the three rings in the sticker appears gray color at first glance. The background is plain and does not have "cosmetics" printed all over the background.

The REAL hologram has the "Feiya", three rings "GENUINE" and the U.S. Trademark number in a very light silver color. Should hardly be visible at first glance. It will show up with rainbow color when exposed under a light. The word "cosmetic" is printed all over the background. The font of the word "Feiya" should look exactly like the gold or silver lettering on the box.

  • Has NO expiration date. The plastic is shrink wrapped and has a line across the bottom

  • Has expiration date FIVE years from the date of manufacturing. The genuine one only says THREE years.

  • Container is green and is a 50 gm size

  • Container is a plastic round orange color with a gold color cap

  • Feiya with this purple and gold box design is fake.

  • Has BIG hologram sticker that says: "Original Anti-Counterfeiting Authentication". This sticker is not supposed to be here. It is normally placed on the bottom of the bottle. We NO LONGER use this sticker. If you see it applied on the box, then do not buy the product.

  • The bottle inside the above box is green and cylinder in shape as pictured on the right

Feiya products with the following packaging are FAKE.